Can Vietnam lure more tourists with ’Happy Country’ brand?
August 3rd, 2009
Vietnam was recently ranked fifth of 143 nations on the ‘Happy Planet’ index calculated by the New Economics Foundation (UK). In this article, Saigon Businessman Weekend asks if Vietnam can learn how to build up the brand “happy country” to promote the country’s tourism industry. An ethnic minority mother and her child. Vietnam among happiest [...]